And the ad is no longer content to be passively observed. You no longer decode the ad, it decodes you. The latest digital billboards have concealed cameras and software that establish who is looking and display the appropriate ad -- so a young man will see a bimbo advertising beer and a middle-aged woman will get details of a pampering-day offer at a health spa. Eventually these billboards will be able to recognize individuals and personalize the offering -- seducing me with great 2-for-1 deals on Chinese poetry and hard-bop jazz.
Interactive advertising panels, which were linked to the city's central database, contained sensors that detected the identichips of persons passing by on the street. The city's AI used the identichip codes to look up each citizen's purchasing history and economic profile, and it used that data to deliver targeted advertising tailored for maximum enticement. [..] In addition to being used for crass commercial profit, the system was a key tool of the BID, which used the network to monitor the movement and habits of Breen civilians and construct virtual models to suss out suspect behavior.